I'm Lovin' It

Chances are when you read the title of this post six notes of music and a pair of golden arches danced into your head. Just like Jingle, my lovely lab, obeys me when I say, "Here, boy," we've been trained to think of a product when we hear those three words: "I'm lovin' it."

People trying to be president want to train us, too. They want excellent catch-phrases to pop into our minds when we hear their names. FYI, here's how some candidates are hoping to brand themselves:

REPUBLICANS

Rudolph Giuliani: "America's mayor."

John McCain: "War hero."

Mitt Romney: "Bold, new leadership."

DEMOCRATS

Hillary Clinton: "Making history."

Barack Obama: "Hope."

John Edwards: "Change."